Always excited to create new opportunities, at Carmichael Lynch, I volunteered to work on the Phillips 66 pitch. Along with my friend and talented art director James Zucco, I wrote the overall campaign direction and tagline, Live to the Full, that helped win the account. To be clear, while I’m downright jealous of the subsequent work other teams produced for the campaign, I did not create it. But I am proud of the role I played.