Tillamook Cheese, a beloved brand in the Northwest, needed a campaign as it broadened its distribution outside the region. We learned that Tillamook Cheese fans were passionate. Like, really, really passionate. This campaign was created to illustrate that fierce love, unlike any other brand in the category, in a memorable way. (Creative Director)
Thanks to the idea below, Jesus and The Virgin Mary aren’t the only ones who can claim an appearance or two on a grilled cheese. If you don’t consider Tillamook’s Cheese‘wich a pure miracle, please note that Jason Gilbert of the Huffington Post sardonically claimed this app to be, “the highlight of my journalistic career.”